TSM - Axicom Work

The Situation

Axicom is Australia’s leading independent owner and operator of shared wireless infrastructure. They engaged us to help reposition their brand and engage with more senior decision makers in their target market.

Our Response

We conducted extensive stakeholder interviews and competitive research to identify core areas which Axicom can build credibility in and position themselves as a leader and innovator in telecommunications infrastructure industry.

Outcomes

We developed and executed a robust content and digital marketing program involving outreach with independent industry experts to write a detailed whitepaper on the what 5G means for Australia. This was supported by an number of atomised content pieces including articles, a supplement on the ROI of shared services, and an executive interview.

Working with the team, we executed a digital amplification campaign and attracted hundreds of contact from their niche target market to the database. The content received rave reviews and was picked up and shared organically from key industry publishers.

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