Working closely with the AFL, Ausco designed a range of modular sporting facilities which meet the specific requirements of sporting codes and provide valuable community benefits. They engaged TSM to develop creative content assets to support the launch of these innovative sporting facilities to clubs and local councils.
We quickly understood the key target market (clubs and councils), assessed the range of facilities on offer, and developed strong messaging and communications assets to harness the benefits to sport and the community offered by Ausco Modular.
- We elevated the Ausco brand across all key touch points to position it as an innovative partner with sporting codes and local communities.
- Within a few short weeks we created a number of key online and offline communications assets including exhibition stands, catalogue, infographic, animations and sales presentations to drive awareness and support sales activities.
- We engaged with key Ausco Modular partner organisations to collaborate on delivering a coordinated launch effort across various media channels.