ROI, ROMI, KPI…whatever acronym your organisation uses, measuring and substantiating content and digital marketing spend remains the greatest challenges marketers today face. With the increasing pressure to do more, the proliferation of channels, and the expectation of data-driven insights, measurement has become more grey than black and white.
In our Breakfast Briefing, we’ll dive into this topic head first and explore:
- how to best establish your success metrics
- how to galvanise key stakeholders around them and take them on the journey
- how to measure and adjust to drive ongoing improvement
Places are limited, and our last breakfast event filled up fast, so get in early to avoid FOMO.