We find the simplicity in complexity

Every business is dealing with complexity.

Whether it’s the B2B sales process, the speed of change, or competition from disruptive business models, complexity is all around. But within that complexity, lies opportunity. And that’s what our frameworks and engagement approach is designed to unlock.

We’re upfront about what you need

Knowing what you want to achieve is one thing. Knowing what you need to get there is another. And that’s where we excel. If marketing is about results – and by results, we mean growth – then it needs to be commercial, not just creative.

At TSM we can take care of the creative. But we always start with the commercial. We get under the bonnet of your business (and your industry) to understand where it is today, and where it has the potential to be tomorrow.

Often, this means bringing all aspects of your business (product, customer, brand, sales and marketing) together with a common focus. This alignment can unlock significant growth opportunities.

We love thinking big. But we also thrive in the detail

We know it takes a big picture vision to engage and excite everyone – inside and outside your business. And with our depth of experience across a broad range of sectors, we know what the future looks like, how to challenge the status quo, and where we can create new opportunities.

You can also depend on us to get things done. We’re go-getters, problem solvers and roadblock dismantlers. We collaborate and co-create, and we make sure you get the best results from your investment.

Expertise across a range of industries

Financial Services


B2B & B2B2C

Technology & Software

Professional Services

Tourism & Hospitality



Meet the senior team

Janine Profile

Janine Pares


In a career spanning over 20 years, Janine excelled in management roles for a range of global brands. As chief ‘big-thinker’ she’s always pushing to find the untapped potential for clients to win, using her energy to inspire creativity and action. Janine is also lead instructor with ADMA for the Content Marketing Advanced Certificate.

Susannah Profile

Susannah Atkinson


A seasoned marketing and communications professional with over 15 years in a variety of sectors, Susannah is experienced in developing and implementing integrated marketing plans that are strategic, creative and results focused. Above all, she’s a natural people person building lasting client relationships.

 Anne Look

Anne Look


Anne has spent several years working in London, honing her skills in the content and social media marketing spaces. Since moving back to Sydney, Anne has been a key part of the digital transformation team at Service NSW and has put her knowledge to practice across a myriad of industry and companies such as McCann and King Content.

Sara Profile

Sara Howard


From brand messaging to compelling copy and engaging content, Sara helps clients clearly articulate what they stand for and why it matters to their customers. Naturally curious and quick to grasp complex ideas, her expertise across a broad range of sectors means she brings intuitive insights to everything she writes.

TSM is a valued partner of AFCX. Their ability to develop and execute a strategy was evident from our first workshop. Their attention to detail, quick turnaround and can-do team has made them a pleasure to work with. I highly recommend Thinksmart Marketing.

Australian Financial Crimes ExchangeDavid Pegley, Managing Director

The team at thinksmart marketing is switched on and ready to go from moment one. I was very impressed with their willingness to learn the business and work within my budget to create a website that tells an engaging brand story to directly support the sales team and generate new leads. Their approach is collaborative, flexible and consultative and I continue to work closely with them on a content marketing initiative to build Elsevier’s reputation and thought leadership in the digital healthcare space.

Elsevier AustraliaShane Cartlidge, Product Marketing Manager – Clinical Solutions

We have worked with TSM in respect to developing a marketing strategy for a new start up concept and they have been fantastic in giving us clarity, direction and a plan to implement, we are now approaching the review phase and have the team inspirational to work with.

H&L Australia & BookBookBurt Admiraal, CEO

Janine lead the team at Thinksmart who covered the marketing/comms needs for SSE during a transitional period for our marketing department. They were professional, strategic and switched-on in their support and expertise during this time. We also got great feedback (externally) about their work. I highly recommend Thinksmart Marketing.

SSE AustraliaAmanda McGregor, Head of Partnerships