We find the simplicity in complexity

Every business is dealing with complexity.

Whether it’s the B2B sales process, the speed of change, or competition from disruptive business models, complexity is all around. But within that complexity, lies opportunity. And that’s what our frameworks and engagement approach is designed to unlock.

We’re upfront about what you need

Knowing what you want to achieve is one thing. Knowing what you need to get there is another. And that’s where we excel. If marketing is about results – and by results, we mean growth – then it needs to be commercial, not just creative.

At TSM we can take care of the creative. But we always start with the commercial. We get under the bonnet of your business (and your industry) to understand where it is today, and where it has the potential to be tomorrow.

Often, this means bringing all aspects of your business (product, customer, brand, sales and marketing) together with a common focus. This alignment can unlock significant growth opportunities.

We love thinking big. But we also thrive in the detail

We know it takes a big picture vision to engage and excite everyone – inside and outside your business. And with our depth of experience across a broad range of sectors, we know what the future looks like, how to challenge the status quo, and where we can create new opportunities.

You can also depend on us to get things done. We’re go-getters, problem solvers and roadblock dismantlers. We collaborate and co-create, and we make sure you get the best results from your investment.

Expertise across a range of industries

Financial Services


B2B & B2B2C

Technology & Software

Professional Services

Tourism & Hospitality



Meet the senior team

Janine Profile

Janine Pares


In a career spanning over 20 years, Janine excelled in management roles for a range of global brands. As chief ‘big-thinker’ she’s always pushing to find the untapped potential for clients to win, using her energy to inspire creativity and action. Janine is also lead instructor with ADMA for the Content Marketing Advanced Certificate.

Susannah Profile

Susannah Atkinson


A seasoned marketing and communications professional with over 15 years in a variety of sectors, Susannah is experienced in developing and implementing integrated marketing plans that are strategic, creative and results focused. Above all, she’s a natural people person building lasting client relationships.

 Anne Look

Anne Look


Anne has spent several years working in London, honing her skills in the content and social media marketing spaces. Since moving back to Sydney, Anne has been a key part of the digital transformation team at Service NSW and has put her knowledge to practice across a myriad of industry and companies such as McCann and King Content.